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Tuesday, August 16, 2005

Mean SEO: Search Engine Optimization and Marketing

Having the greatest online store on the web or the best affiliate program means nothing if you can not get enough qualified targeted traffic coming to your web site.

It is a proven fact that the most productive new customer traffic you can get to your web site is through Search Engines such as Google, Yahoo!, MSN and a host of smaller engines.

Search engine traffic can be broken down into 3 main categories:

  • Organic or natural search engine results: Your website's description and link are displayed in the Search Engines results Page (SERP) for free.
  • Paid inclusion: You pay for a listing in the directory with no guarantee of where your site will show up
  • Pay per click (or per thousand clicks) Your text ad or banner is displayed along with the search engine results

All these methods have their advantages and disadvantages, but marketing and search engine experts all agree that well placed organic search engine results convert far better than any other search engine marketing technique.

Of course since organic search engine results work so well and are "free" they are the most sought ever and the most competitive area of the internet. The techniques and methods that can rocket you to the top of the Search Engine results one month, can get you banned by the search engines the next month if you do not keep on top of what the search engines are doing on an almost daily basis which is why you either have to outsource your search engine marketing and optimization or you have to stay on top of the industry and use the best tools available.

Whether you do your own search engine work or hire a qualified top notch search engine professional, if done right, it is worth any investment in time and monies you put into your search engine marketing.

Mean SEO: Search Engine Optimization and Search Engine Marketing

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